Influencera

CREATOR CAMPAIGNS, CLEARER NUMBERS

Measure more than views.

Creator campaign arithmetic, measurement briefs, and reporting guides that separate reach, cost and attributed outcomes.

Creator campaign CPM and acquisition cost calculator →
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Make the next decision clearer.

01 / FIELD GUIDE

Write a creator campaign measurement brief

Agree on the denominator before a campaign begins.

Read the guide →02 / FIELD GUIDE

Build disclosure checks into a creator workflow

Keep the commercial relationship understandable.

Read the guide →

Begin with your own evidence

Use observed campaign counts to calculate cost per thousand impressions, cost per click and cost per attributed conversion. These metrics describe the inputs; they do not prove the campaign caused the sales.

CPM = spend ÷ impressions × 1,000. CPC = spend ÷ clicks. Cost per attributed conversion = spend ÷ conversions. With the starting values, CPM is $10, CPC is $0.50 and cost per attributed conversion is $25.

Impressions are not unique people. Attribution can double-count customers across channels. Different platforms and reporting windows are not automatically comparable. Zero denominators have no defined cost metric, rather than a cost of zero.

How we prepare these resources →